Why Whole Wood? The Bay Area’s Trusted Hardwood Experts

Experience the difference of a local, family-run warehouse. Since 2007, Whole Wood has provided San Francisco, Marin, and the Peninsula with the world’s finest flooring at guaranteed wholesale prices.

Choosing a new floor is one of the most significant investments you will make in your home. You shouldn't have to choose between boutique design and warehouse pricing. At Whole Wood, we bridge that gap. Located in San Carlos, our 6,000-square-foot showroom and massive inventory hub offer a "hands-on" experience that online retailers and small shops simply can’t match.

1. The Largest In-Stock Selection in Northern California

Most flooring stores are "showroom only," meaning you pick a sample and wait 6 to 12 weeks for delivery. At Whole Wood, we are a Showroom + Warehouse. We stock millions of square feet of premium brands like Mirage, Riva Floors, and Reward right here in San Carlos.

• The Benefit: Buy today, install tomorrow. No shipping delays, no "backorder" nightmares.

2. Guaranteed Best Prices in the Bay Area

We don't just compete on price; we lead. Whole Wood will meet or beat any written price from a local competitor. Because we buy in high volume and operate as an inventory hub, we have a lower overhead than fancy boutiques in San Francisco or San Rafael.

• The Truth: We pass those savings—often thousands of dollars per project—directly to you.

3. Specialized Expertise (Not "Big Box" Clerks)

We only sell flooring. We don't sell wallpaper, window treatments, or appliances. Our team, led by Victor and Alex, has over 30 years of deep industry knowledge. We understand the technical nuances of installation in the Bay Area’s varied microclimates—from the fog of the Outer Sunset to the heat of the East Bay.

4. Radical Transparency: The "Truth in Flooring"

We believe an informed customer is our best customer. We are one of the few retailers that will openly show you that several premium "brand name" collections are actually identical products under different labels. Our goal isn't to sell you the most expensive floor; it’s to help you find the best value for your specific project.

5. Professional Storage Solutions

Bay Area renovations are notorious for schedule shifts. If you find the perfect floor at a great price but your job site isn't ready, don't worry. We offer up to one year of climate-controlled storage in our warehouse for your purchased materials.

6. Sustainable & Eco-Friendly Options

San Franciscans care about the environment, and so do we. We offer one of the largest selections of FSC-certified hardwoods, HempWood, Bamboo, and low-VOC finishes to ensure your home is as healthy as it is beautiful.